Fraser & Neave Holdings Bhd Annual Report 2021

SRI NONA As one of Malaysia’s favourite household food brands, Sri Nona continued to enrich the Ramadan and Hari Raya celebration. Theme ‘Jauh Dimata Dekat Dihati’, the campaign revolved around di!erent ways to celebrate the festive season with their loved ones amidst the pandemic. In collaboration with Federal Auto Wagen Volkswagen, Sri Nona hosted a LIVE streaming Raya cooking session on Facebook featuring celebrity chef, Chef Nakhaee. During the LIVE streaming session, Chef Nakhaee shared his special recipes made with Sri Nona products. Tapping on social media, Sri Nona boosted its brand presence by engaging Shafiq Cute and Zarra Riana, Key Opinion Leaders (KOLs) to showcase food recipes using its products in their social media platforms. The collaboration was proven a success, with a high number of views and purchase of products through its e-commerce platforms. F&N MAGNOLIA In support of the nation’s vaccination programme, we collaborated with 7-Eleven Malaysia to reward Malaysians with free packs of F&N Magnolia UHT Full Cream Milk or F&N Magnolia Chocolate Milk after receiving their COVID-19 vaccination in August 2021. F&N ICE MOUNTAIN Tapping into increasing demand for quality drinking water at home, F&N I CE MOUNTA I N M i ne r a l Wa t e r launched the super-sized 6L bottles in Peninsular Malaysia. Initially available only on F&N Life, the super-sized bot t les can now be purchased conveniently in retail outlets. To make it even easier for consumers at Klang Valley to stock up on the 100% natural mineral water at home, we launched subscription plans for six or 12 months with free delivery and complimentary electronic water dispensers. Management Discussion & Analysis 083 Fraser & Neave Holdings Bhd ! Annual Report 2021