Fraser & Neave Holdings Bhd Annual Report 2021

The year became even more exciting with the introduction of the all new F&N Sparkling sensation. Available in 350ml PET, the F&N Sparkling comes in 3 unique flavours- Honey Lemon, Apple Barley and Espresso. Following the launch of these fizzy sensations, we sparked interest in the new beverages with the #FnNSparklingDanceChallenge on TikTok o!ering prizes including the iPhone 12 Mini and Apple Watch SE. F&N SPARKLING Already a fast favourite since its launch in 2020, F&N Ready-to-Drink Teh Tarik shook up t he mar ket some mo re w i t h t he #ShakeNTarik Challenge @ TikTok. Fans of the milk tea captured their dancing prowess on videos, to stand the chance of winning attractive prizes worth up to RM4,800 each. With the successful execution of this campaign, F&N Teh Tarik bagged 2 awards at the 2021 MARKies award – Gold in Most Effective Use of Audio and Silver in Most Creative Audio. F&N TEH TARIK The best, coolest Cola that has been crafted to suit local tastes became even more localised this year with the launch of a new recipe using brown sugar. Launched on April 2021, est Cola Brown Sugar, the first ever brown sugar cola in Malaysia, comes i n 3 0 0 m l a n d 1 . 2 L i n Peninsular Malaysia; and 500ml and 1 . 5L i n Eas t Malaysia. EST COLA F&N FUN FLAVOURS To add sparkle to Chinese New Year, we brought back the much-loved F&N Orange Crush and F&N Classic Sarsi. Consumers were guaranteed of reliving joyful memories with every sip of these F&N classics. In April this year, we also made available the first ever carbonated ‘ air bandung ’ in Malaysia. Endorsed with the Health Choice Logo by the Malaysian Ministry of Health, the limited edition F&N Bandung was presented in 1.2L and 1.5L packs specifically to add an extra zing during Ramadan and Raya celebrations. 082 B u s i n e s s R e v i e w Marketing Highlights FOOD & BEVERAGES MALAYSIA