Fraser & Neave Holdings Bhd Annual Report 2021

In conjunction with Chinese New Year, 100PLUS launched limited-edition gold cans in six ‘auspicious’ designs, with greetings of happiness, good health, wealth, success, abundance and new beginnings. These were packaged in collectable 100PLUS Turnaround Fortune Gift Packs or 28 Cans Prosperity Packs. On the sporting front, the brand sealed a sponsorship deal with badminton doubles aces, Aaron Chia and Soh Wooi Yik, and women’s double pair, Pearly Tan and M. Thinaah, whose jerseys now will proudly tell the world which isotonic drink the two badminton pairs prefer! 100PLUS celebrated Aaron Chia-Soh Wooi Yik’s victory at the Tokyo Olympics this year by rewarding them with an incentive of RM60,000. MCOs notwithstanding, it was a busy yet exciting year for 100PLUS, which continued to reinforce its brand value through community programmes as well as by supporting sporting personalities and promoting active lifestyles in the country. Throughout the holy month of Ramadan, 100PLUS spread positivity by contributing over RM1 million worth of F&N products and essentials to B40 families, COVID-19 frontliners and non-governmental organisations (NGOs) through its ‘ Keberkatan Plus Plus ’ programme. As part of the programme, 100PLUS brand ambassadors Mira Filzah, Hairul Azreen and Syafiq Kyle joined the ‘ Squad Keberkatan 100PLUS ’ to distribute the ‘ F&N Pek Penyayang ’ – comprising 100PLUS Active, F&N SEASONS Soya, Magnolia Full Cream Milk, F&N Bandung, Sunkist Orange, Ketupat Sri Nona and face masks – to the targeted recipients in the country. 100PLUS In support of the Malaysian government’s COVID-19 Immunisation Programme, we raised public awareness on the importance of maintaining optimal hydration levels during the vaccination period, through the #HidratkanDiriSihatkanBadan campaign. As part of the programme, 100PLUS was distributed to vaccine recipients at major vaccination centres in Klang Valley. We also supported frontliners on duty at the vaccination centres hydrated and energised with our products. Over 1 million products have been distributed to vaccine recipients, frontliners through the #HidratkanDiriSihatkanBadan campaign. Over RM1 million F&N products to spread positivity to families Over RM1 million products have been distributed to vaccine recipients & frontliners Watch video highlights: https://www.facebook.com/my100plus/videos/765547014154241 080 B u s i n e s s R e v i e w Marketing Highlights FOOD & BEVERAGES MALAYSIA