Fraser & Neave Holdings Bhd Annual Report 2021

In the sterilised milk segment, BEAR BRAND Gold launched a new variant – BEAR BRAND Gold Acerola Cherry – making it the first ready-to-drink milk with acerola cherry in Thailand. The launch was supported by TVC, online communication and in-store visibility. Offering the distinctive aroma of acerola cherr y and an uniquely rich taste, this new variant contains all the goodness of BEAR BRAND Gold. BEAR BRAND Gold also introduced a new brand ambassador – famous Thai actress Yaya Urassaya – under a new communication campaign themed ‘Tasty... Achieve Your Every Day’s Challenges’. Targeting the younger group of consumers, the campaign highlighted the fact that BEAR BRAND Gold products are high in Vitamins A, B, C, D, E and calcium while low in fat, making them the ideal nourishment for active women. BEAR BRAND Targeting the younger group of consumers , the campaign highlighted the fact that BEAR BRAND Gold products are high in Vitamins A, B, C, D, E and calcium while low in fat Management Discussion & Analysis 075 Fraser & Neave Holdings Bhd ! Annual Report 2021