Fraser & Neave Holdings Bhd Annual Report 2021

F&N MAGNOLIA New mini packs of F&N Magnolia Plus Lactose-free Milk were introduced to the market, with the objective of boosting on-the-go consumption. The packs of 180ml Plain Flavour, and 170ml Vanilla White Choc and Peppermint Brownie are exclusive to 7-Eleven outlets in Thailand, priced at 19 Baht each. F&N Magnolia also introduced a reformulated F&N Magnolia Choc Malt milk product. The new formula containing 50 percent less sucrose, is low in fat and is high in calcium and Vitamins B2, 6 and 12. The 450ml and 800ml packs are available nationwide. CARNATION A six-month nationwide campaign was organised from March to August 2021 to underline CARNATION’s market leadership, and especially its unparalleled taste, with a lucky draw o$ering a range of attractive prizes. The brand also further strengthened its customer loyalty through a brand loyalty programme. CARNATION distributed attractive branded decoration items to our core customers – restaurants and co$ee shops (RESCO market). From January to J u n e 202 1 , t h e p r o g r amme wa s participated by 1,300 outlets, further enhancing brand visibility and loyalty, and strengthening top of mind recall among customers. CARNATION distributed attractive branded decoration items to our core customers – restaurants and co#ee shops F&N Magnolia also introduced a reformulated F&N Magnolia Choc Malt milk product 074 B u s i n e s s R e v i e w Marketing Highlights FOOD & BEVERAGES THAI LAND