Fraser & Neave Holdings Bhd Annual Report 2021

Hawker Loyalty Campaign, encouraging hawker customers to earn points and redeem various prizes The well-known and well-liked personality was engaged in a thematic campaign run from September-December 2020 to uplift TEAPOT’s brand image with a new tagline, ‘TEAPOT creamy, aromatic, rich and delicious taste that you always delight’. Further brand-building exercises for TEAPOT included a nationwide lucky draw campaign from January-April 2021 to win weekly prizes of gold and mobile phone, and a final grand prize of pick-up truck. The campaign received overwhelming response, attracted a total of 1.78 million submissions by consumers. Apart from a lucky draw campaign for consumers, TEAPOT also organised a nationwide Hawker Loyal t y Campaign , encou r ag ing hawke r customers to earn points and redeem various prizes via an o!cial LINE account – “TEAPOT Ying Chai Ying Dai”. Phase 1 was conducted from December-April 2021, and phase 2 from July-September 2021, attracting participation of more than 14,000 participants. We also introduced more innovative packaging for on-the-go and outdoor (hawker) consumption. For the former, TEAPOT SCM Duo Sachets in Original and Chocolate flavours were introduced. Made from high quality fresh milk, the twin 25g sachets are a$ordably priced at THB10. The pack size provides the convenience of usage, and at the same time maintains the hygiene of product. Hawkers, meanwhile, are now better served with the user-friendly and value-for-money 500g stand-up pouch. The pouch was promoted online via YouTube and Facebook, in addition to product sampling. Management Discussion & Analysis 073 Fraser & Neave Holdings Bhd ! Annual Report 2021