Fraser & Neave Holdings Bhd Annual Report 2021

To strengthen our leadership in the sweetened condensed milk (SCM) market, we launched a new exciting variant for the TEAPOT SCM squeezable tube – Strawberry Yogurt in November 2020. Its rich, creamy and aromatically delicious taste makes the SCM a perfect bread spread and ingredient in desserts and beverages. Available initially at 7-Eleven stores, it was rolled out nationally in February 2021, along with TV advertisements, a digital marketing campaign, and out-of-home and in-store visibility. The TV ads featured new brand ambassador, actor/singer Alex Rendell, who is also United Nations Environment Programme’s Goodwill Ambassador for Thailand. Within 8 months of launch, TEAPOT SCM Strawberry Yoghurt captured 2% of the total Thailand market shares in the SCM squeeze tube market. TEAPOT Within 8 months of launch, TEAPOT SCM Strawberry Yoghurt captured 2% of the total Thailand market shares in the SCM squeeze tube market 072 B u s i n e s s R e v i e w Marketing Highlights FOOD & BEVERAGES THAI LAND