Fraser & Neave Holdings Bhd Annual Report 2021

BUSINESS PERFORMANCE REVIEW STRATEGIC OBJECTIVE : 1 ENHANCE REVENUE Key Initiatives Achievements Product re-engineering • Launched three new products: TEAPOT Sweetened Condensed Milk (SCM) Squeeze Tubes in Strawberry Yogurt flavour; BEAR BRAND Gold Acerola Cherry in 140ml cans; and a reformulated F&N Magnolia Choc Malt with 50 per cent less sucrose (sugar). • BEAR BRAND Gold Acerola Cherry carries the Healthier Choice Logo. Innovative packaging for customer/ consumer convenience • Introduced the user-friendly and value-for-money TEAPOT SCM in 500g stand-up pouches (for the HORECA channel). • Introduced TEAPOT SCM in 25g duo sachets (for home consumption). • Introduced F&N Magnolia Lactose-free Single Serve Pack – in 180ml for the Plain version, and 170ml for Vanilla White Choc and Peppermint Brownie (for on-the-go consumption). • Introduced BEAR BRAND Sterilised Milk in 150ml tall cans (for home consumption). Enhance route-to-market strategy • Continued to expand distribution network in Thailand and Indochina despite challenges from COVID-19. • Supported hawkers with collaterals and decorations to increase the brand visibility. • Organised nationwide hawker loyalty campaign to encourage hawkers to earn points and redeem prizes via an o!cial LINE account. Grow export market • Strong performance in Indochina market, driven by double-digit growth in Cambodia and higher OEM exports. • Expanded distribution coverage by 14,000 outlets in Cambodia and Laos. • Maintained TEAPOT’s leadership in the SCM segment in Cambodia and Laos. • Launched Gold Coin in Cambodia and Laos to secure position in the economy segment. Management Discussion & Analysis 069 Fraser & Neave Holdings Bhd ! Annual Report 2021