Fraser & Neave Holdings Bhd Annual Report 2021

To address weak consumer sentiment and tightened purse strings, we launched value buys such as smaller-sized packs and value-priced items while creating a presence in the economy segment In Cambodia and Laos with Gold Coin sweetened beverage creamer. On packaging, this year saw us introduce F&N ICE MOUNTAIN Mineral Water in 6L bottles for consumption at home in Malaysia; and TEAPOT 500g pouch catering to foodservice channel, TEAPOT 25g duo sachets, and mini packs of F&N Magnolia lactose-free milk for those on the go in Thailand. Partnering with major e-commerce players such as Lazada and Shopee, our products are now accessible practically anywhere in the region. Meanwhile, we continue to expand our o$erings and explore di$erent order fulfilment options in our flagship online store, F&N Life in Malaysia, and nom aroi in Thailand. COLLABORATION TO UNLOCK VALUE: INTERNALLY & WITH OUR PARTNERS UNLOCKING VALUE THROUGH PARTNERSHIPS Part of our value creation e$orts is to seek collaboration that drives greater outcomes. Through collaboration, we strengthen our relationships and safeguard our supply chain while further enhancing the commercial and operational aspects of our business. The success of F&N Teh Tarik’s virtual launch last year is a testament that the team is connecting e$ectively with consumers through its online activations. Not only was the experiential marketing campaign recognised as the most creative and innovative at the MARKies awards 2021, within a year of its launch, F&N Teh Tarik, together with our other tea brands made F&N No. 1 in the Tea segment within the Asian Drinks category in Malaysia. A portfolio that resonates with consumers underpins our sustainable growth. Altogether 13 new products were introduced this year, including F&N Sparkling, F&N Bandung CSD and est Cola Brown Sugar in Malaysia; as well as BEAR BRAND GOLD Acerola Cherry and a 50 per cent lower-sugar, low-fat F&N Magnolia Choc Malt Milk in Thailand. We also o$er new products that cater to a growing range of dietary preferences, such as F&N Magnolia Lactose-free Milk and 100PLUS Zero. In Thailand, we have been working with several dairy farmers’ cooperatives since 2013 to improve their productivity and milk quality. This year, we contributed a Grass/ Corn Silage Bundling machine and a Tiller Fertiliser machine to Thepsathit Dairy Cooperative in Chaiyaphum Province. This initiative reduces cow feed costs by reusing cow waste as fertiliser for corn and corn silage fermentation. At the same time, the team developed a new method of milk transportation to simplify running routes, minimise our environmental impact and monitor raw milk data in real-time. This will help the farmers reduce more than 200,000kg of CO 2 emissions per year. Fraser & Neave Holdings Bhd ! Annual Report 2021 Key Messages 033