Fraser & Neave Holdings Bhd Annual Report 2020

017 ANNUAL REPORT 2020 01 overview MARKETING AND SALES Responsible marketing and sales practices are of great importance to F&NHB. We demonstrate consumer and societal responsibility by providing healthier product options and informative product labels. We also seek feedback from our customers on our products to improve our marketing practices and, most importantly, to create sustainable value for consumers and for our business. POST-CONSUMPTION PACKAGING MANAGEMENT We minimise the impact of post-consumer waste through research and development to deliver innovative and environmental- friendly packaging. We are continuously seeking out sustainable packaging that can also meet the needs of our consumers. In addition to applying Circular Economy principles throughout F&NHB, we promote environmental awareness to the communities where we operate.